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adidas - global marketing meeting, nürnberg 2005
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concept, design, construction plan with sebastian seitz, dominik preuss
graphic design: kai bergmann
construction, motion: stage kinetic, ewenture
commissioned by quasar communications
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the famous three stripes became the protagonists for a 1.400 sqm grand stage. with pivoting points behind a 60m long horizon, the 24mx8m platforms rotated across the stage. their different positions allowed various constellations, that defined the dramaturgical sections during the show.
the curved ramps emphasized the movement of the platforms and symbolized the new Y3-logo. the heritage logo was generated by rotating the two outer platforms to the sides.