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bugatti world premiere - unveiling choreography 2014
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concept, design
modeling with shridhar shenoy
visualization with theodor voss
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commissioned by vok dams
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the new prototype will be unveiled in several steps to create a suspenseful and emotional staging. the scetched shapes of the horseshoe and the profile of the classic `atlantic´ are taken as a basis for the design of the shells to reflect the corporate identity and history of bugatti. projections in the background display a hand that draws the first scetchlines, moving through space and merging with the shells, thus forging a bridge between the first drafts and the finished design.