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kulturzeit, 3sat ZDF 2016
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concept, design, creative lead, photography
3d-modeling, construction plan with theodor voss
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project by atelier markgraph with banozic ar|sc
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construction planning, production: studio hamburg
media planning, production: mediascreen, atelier markgraph
on-air design: sebastian jalsovec, die wegmeister
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the geometry of the set tranfers the four elements of the logo into space.
the first point of view shot marks the center of the elements and cross-fades with the on-air design intro. the tracking shot dissolves the visual illusion and unfolds the spatial composition of the set: the initially hidden fifth element of the set appears as a media background that aligns with the geometry of the lamellas. the composed linear perspective creates visual depth and offers a variety of distinct camera shots.

kulturzeit is broadcasted daily live at 7.20pm cet on 3sat/ZDF or online