The 3sat studio designs explore the connection between brand identity and space. They define a design strategy that unites three different cultural and scientific tv magazines under the umbrella brand of the broadcast channel 3sat/ZDF. All three set designs are based on the shows logos and graphic designs and enable a seamless cross-fade from the on-air design to the opening shot of the show. The four elements of the cultural news magazine `Kulturzeit´ logo and the red circle of the science program `nano´ logo are transformed into spatial elements. The setdesign for the talkshow `scobel´ is derived from the shows keyvisual, the Nautilus shell.

The alignment of the triangular elements with the illuminated lamellas generate the visual illusion of the `Kulturzeit´ logo from the first view shot. The tracking shot dissolves the visual illusion and unfolds the spatial composition of the set: The initially hidden element with the back projection screen aligns with the geometry of the lamellas. The composed perspective creates visual depth and offers a variety of distinct camera shots. The illuminated horizon in the background enables colour combinations with the lamellas, to provide changing atmospheres and to match with the content.

Concept, Design, Creative Lead: Boris Banozic

Planning, 3D-Modeling with Theodor Voss

.....................................................................................................................................................

a project from Atelier Markgraph with Banozic Architecture
.....................................................................................................................................................
Construction Plan, Production: Studio Hamburg
Mediaplanning, Mediaproduction: Mediascreen, Atelier Markgraph
On-Air Design: die wegmeister GmbH, Sebastian Jalsovec

.....................................................................................................................................................

Photography: Boris Banozic